Clarkston, Mich. January 26, 2005  --  Intellitrends LLC has been selected by

BrassCraft to conduct market research relating to the company’s latest product offerings

and a related audit to define, measure and interpret the perceptions, attitudes and

behaviors of plumbing industry professionals.  BrassCraft, a Masco company, is an

industry-leading manufacturer of water supplies and other plumbing products for

wholesale and retail markets.

     “This is the second in a series of projects we’ve undertaken for BrassCraft,” said

Marlene Stone, president of Intellitrends.  “We’ve had an ongoing and successful

relationship with them for several years and we look forward to this and future

opportunities to work with BrassCraft.”

         Founded in 1989, Clarkston, Mich.-based Intellitrends provides its clients with a

broad range of market and consumer research capabilities, including telephone and online

surveys, focus groups, executive research and customer, and employee satisfaction

studies.  The company’s clientele includes BrassCraft, Little Caesar Enterprises,

Webasto Product North America, Clarkston State Bank and many others.  For more

 information please visit www.intellitrend.com

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