Black Book® Online Auto Dealer Internet Research Project Completed by Intellitrends

        Clarkston, Mich.  –  Intellitrends LLC, a market research and market strategy company, has

completed a study commissioned by Veretech (the licensee for Black Book® Online), a leading

provider of online trade-in appraisals.  The project surveyed automobile dealers in the U.S. to

assess various strategies and elements of their Internet initiatives.

     “We are delighted to have participated in this exciting study assisting Black Book® Online

 obtain quantifiable information regarding dealer use of the Internet.  As the consumer’s quest for

knowledge continues to increase, Internet tools such as Black Book Online play a vital role

in fulfilling that need,” said Keith Stone, senior vice president. 

About INTELLITRENDS

         Founded in 1989, Clarkston, Mich.-based Intellitrends provides its clients with a

broad range of market and consumer research capabilities, including telephone and online

surveys, focus groups, executive research and customer, and employee satisfaction

studies.  The company’s clientele includes Daimler Chrysler, Masco, Little Caesar

Enterprises, Webasto Product North America and many others. For more information

please visit www.intellitrend.com

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     Founded in 2000, Veretech, Inc. is a privately-owned technology company based in

Boca Raton, Fla.  The company is the creator of an online vehicle trade-in process that

improves dealer closing rates and customer satisfaction.  Currently, nearly 1000

automotive retailing websites, manufacturer websites and web portals utilize the

company’s services.

     National Auto Research, the publisher of the popular Black Book family of appraisal

guides, is a division of Hearst Business Media Corporation.  The Hearst Corporation is

one of the nation’s largest diversified communications companies.  Its major interests

include magazine, newspaper and business publishing, cable networks, television and

radio broadcasting, Internet businesses, newspaper features distribution and real estate.

Black Book® Online service is provided by Veretech, Inc.

Black Book® Online is a trademark of Hearst Business Media Corporation