MarketRadar™ and MediaRadar™ Services Align With Agency’s New “Higher Thinking” Positioning

Detroit, Mich. – Airfoil Public Relations, Inc., specialists in technology marketing and public relations, today announced two new services offerings available through its research practice: MarketRadar™, a competitive analysis and market intelligence tool; and MediaRadar™, a media/analyst analysis service. The proprietary services are available to retained and non-retained Airfoil clients as part of a strategic alliance with Intellitrends LLC., a Michigan-based market intelligence and research firm, with whom Airfoil has a long-standing affiliation. Airfoil also announced the adoption of a new brand identity for the firm: Higher Thinking , which is intended to competitively differentiate the agency in the marketplace.

“These new offerings are a natural evolution in the growth of our business, and have been developed in response to growing client demand for market intelligence,” said Lisa Vallee-Smith, Airfoil CEO and co-founder. “We believe that research is fundamental to effective marketing communications programs, whether it be for benchmarking, measurement, positioning or brand differentiation.”

Intellitrends will be Airfoil’s preferred provider partner for primary research and intelligence associated with both the MarketRadar™ and MediaRadar™ offerings, including such methodologies as electronic surveys, phone surveys, polling, indexes, and focus groups.
“Our strategic alliance with Airfoil is new but our working relationship is not,” said Marlene Stone, CEO and founder of Intellitrends, in explaining the partnership. “We have worked together with Airfoil’s principals for over six years in developing an offering that is suited to the needs of both established and early stage technology companies.”

Airfoil’s growth as an independent, technology marketing boutique has been buoyed in part by the rise of its research practice, which was started up two years ago. The practice area is an integral piece of the agency’s services offerings set, and includes recent work for Airfoil clients that include: The Epitec Group, eBay, PayPal, The George P. Johnson Company and Microsoft, among others. The practice area is headed up by Chris Yoon, director.

“Our research practice and these new Radar services are a perfect fit with and bring credibility to our new Higher Thinking tagline,” explained Vallee-Smith. Higher Thinking speaks to Airfoil’s unique consulting perspective, which is characterized by objectivity and third-party perspective. “While we expect our clients to have an excellent understanding of their underlying technology and business model, we offer a unique and unbiased perspective which can be especially helpful when entering or seeking to dominate a market.”

About MarketRadar™
MarketRadar™ is a primary research tool that provides competitive analysis and market intelligence, generating information that profiles and segments a particular marketplace or product/industry category, enabling rapid response to developing trends.

About MediaRadar™
MediaRadar™ is an instrument that audits communications programs by evaluating audience perceptions and establishing performance benchmarks.

About Intellitrends LLC. A Market Vision Company (http://www.intellitrend.com)
Intellitrends is a full service market research and intelligence company established in 1990. Intellitrends has provided research services for over 50 companies including General Motors Corporation, Little Caesars, Inc and Brass Craft Inc. For more information about Intellitrends, please call 248-922-3344.

About Airfoil Public Relations Inc. (www.airfoilpr.com)
Airfoil is an independent public relations firm that specializes in strategic counseling for start-up and established technology companies. Established in 2000, Airfoil is a Top 50 Tech PR firm, according to PR Week. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.