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What's New

September 11, 2007

INTELLITRENDS OFFERS THE NEXT GENERATION OF FOCUS GROUP TECHNOLOGY

Clarkston, Mich. – Intellitrends LLC, a market research and market strategy company brings new market research technology to its clients.  To incorporate the latest in focus group technology, Intellitrends has adopted the new VideoMarker CD Recording™ technology.  With this new technology, Intellitrends strategically utilizes focus group footage with real-time marking of key information, and incorporation of footage into reports and presentations.

 

“Using this technology enables us to ‘flag’ key comments and take notes at any point during a live recording of a focus group session.  We have instant access to important statements, testimonials, and feedback!  We are very excited to share the benefits of this technology with our clients,” says Amy Benner, Intellitrends' Project Director.

 

By incorporating Focus Vision’s VideoMarker CD Recording into focus group research, Intellitrends provides clients with an impressive and unmatched competitive edge, with added benefits including:

         Real-time identification and marking of key statements, testimonials and feedback

         The opportunity to email video clips and highlights immediately following the focus group that can be shared with management, or team members who were not able to attend the groups personally

         Inclusion of mini-video snapshots of group findings into high level reports and presentations

         The ability to insert video clips into PowerPoint to create engaging presentations for internal teams and customers

         Creating an electronic video file of testimonials for use in sales and marketing initiatives

 

 

About INTELLITRENDS Market Vision and Strategy Company

Marlene Stone founded Intellitrends LLC in 1989. Intellitrends, a Women Certified Business entity, is a full service market vision company providing market research products and services to clients including market intelligence data, customer and employee satisfaction measurement, WIN/LOSS reviews and innovation testing establishing benchmarks for best sales practices, market opportunity identification and customer relationship management initiatives.

Intellitrends guiding philosophy is that each research study commissioned should have actionable application; depth and insight to provide information that is both measurable and can be used for continuous refinement, improvement and competitive advantage.

For more visit: http://www.intellitrend.com

 

About VideoMarker CD Recording™ by Focus Vision

Founded in 1990, FocusVision introduced the first live video transmission service for focus group research. Today, FocusVision is the leading provider of video transmission and digital recording technologies for the market research industry.

FocusVision is headquartered in Stamford, Connecticut, with offices in Los Angeles, Chicago and London. FocusVision provides end to end service on all client projects: Project Coordinators coordinate all project details and a state-of-the-art Technical Support Center provides support 24 hours a day.  Visit FocusVision at: http://www.focusvision.com

 

PRESS CONTACT:
Laura Jerome

248-922-3344

ljerome@intellitrend.com

 
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