Clarkston, MI - In keeping with their goal of constantly exceeding customer expectations, Brass Craft has retained the services of Intellitrends LLC, a market research firm, to survey a representative sample of their customer base to further define ways in which they can better service their customers.

The goal of the research is to not only measure performance but redefine, by channel of distribution and service category; how Brass Craft can further enhance the value they bring to customers. Brass Craft intends to use this critical information to focus and refine many existing customer initiatives. The intention is to not only meet customer expectations through operational excellence, but exceed them through value-added services.

Todd Talbot, President and CEO of Brass Craft recently launched a series of customer focused initiatives at Brass Craft. “The Market Optimization through Customer Focus study will serve as the foundation to help us provide even more value to our customers and support a mutually beneficial growth.”

Intellitrends, a market research firm, has been helping organizations understand their current market, their market potential and what it takes to “WOW” their clients. “By closely understanding the existing culture of a company, their product and service offerings, as well as their overall objectives of the project, we can build a systematic approach to identify the “gaps” between clients and their customers. This methodical process allows us to quantify what it takes to “WOW” their customers and remain in the top slot in their marketplace,” said Intellitrends President Marlene Stone.

“We chose Intellitrends because of their solid research background, personal enthusiasm for this project and the fact that their team strongly insists the information they provide is not just “deskware.” We intend to learn a great deal from the information collected and Intellitrends can help us implement the necessary changes needed to provide the ultimate in the customer experience with Brass Craft. “Their understanding of our business combined with their knowledge of technology as a strategic edge, is a winning combination,” said Charles Scott, Vice President of Marketing for Brass Craft.

About INTELLITRENDS

Marlene Stone founded Intellitrends LLC in 1989. Intellitrends is a full service market vision company providing customer research and intelligence studies, customer and employee satisfaction studies, WIN/LOSS reviews to enable company’s to establish a benchmark of best sales practices to help them win more business, and focus group and mock trial programs. Intellitrends basic philosophy is each resulting research project should not become “deskware” They have the depth and understanding to provide information that is actionable and measurable.
Intellitrends uses a series of methodologies including electronic, telephone, and good old person-to-person interview processes to determine the “top of mind” attitudes and desires of the customer to build a detailed profile report that the client can use as an actionable document.

About BRASS CRAFT

Brass Craft Manufacturing Company, a Masco Company, is an industry-leading manufacturer of water supplies and other plumbing products for wholesale and retail markets. Offering thousands of quality plumbing items, the company markets its products under the Brass Craft and Plumb Shop brands. Founded in 1946, Brass Craft is a multinational corporation headquartered in Novi, Michigan with offices and manufacturing facilities across the U.S. and Canada, and distributors worldwide.